Wegmans Orange Juice

Packaging Design

 

TEAM PROJECT

 

As a graphic designer, I was responsible for the label design and illustration.

Graphic Designer              Wentian Chen

                                            Greg Okolowicz

 

Industrial Designer            Vienna Ziatyk

                                             Kyle Laidlaw

                                             Chris Munoz

 

Packaging Science            Suyue Lu

Ideal Solution

 

Recyclable

Easy to handle

Premium form

Wide cap

Comfortable grip location

Maintain balance between volume

and space utilized

Final Design Features

 

Very Simplistic

Easy to read

Easy to tell what type it is

(no pulp, some pulp, etc.)

Natural design that looks fresh