ABVI Packaging Design


Laundry Detergent Redesign 

Team project


As graphic designer, I was responsible for the label design.

Graphic Designer             Wentian Chen


Industrial Designer            Evan Cincotta

                                               Adrian Tiliacos


Packaging Science          Gabrielle Villar

Natural, plant-based cleaning products


Sold in major retailers


Promote honesty, responsibility, and corporate transparency


Create a healthier planet for future generations

Use simpler measurement methods


Bold colors stand out on shelf


Use large, easy-to-identify logo

Univer is bold and easy to read

Orange is exciting and alert,

Green is natural and organic

© 2019 Designed by Wentian Chen