ABVI Packaging Design

SEVENTH GENERATION

Laundry Detergent Redesign 

Team project

 

As graphic designer, I was responsible for the label design.

Graphic Designer             Wentian Chen

 

Industrial Designer            Evan Cincotta

                                               Adrian Tiliacos

 

Packaging Science          Gabrielle Villar

Natural, plant-based cleaning products

 

Sold in major retailers

 

Promote honesty, responsibility, and corporate transparency

 

Create a healthier planet for future generations

Use simpler measurement methods

 

Bold colors stand out on shelf

 

Use large, easy-to-identify logo

Univer is bold and easy to read

Orange is exciting and alert,

Green is natural and organic

© 2019 Designed by Wentian Chen