L'ORTO Packaging Design
Flavored with garden vegetables
I was responsible for the illustrations.
Graphic Designer Wentian Chen
Packaging Science Grace Milton
One of our biggest grievances with traditional
pasta packaging is the difficulty of portioning out
individual servings. Our approach allows consumers
to "pick" individual servings from the box. Our
design approach has the added benefit of allowing
consumers to mimic the act of physically picking
vegetables from the ground.
Each flavor our pasta comes in is given a uniquely
Being a premium product, L'ORTO is conscious of
the environment. Our packaging is made from 60%
recycled 16pt thickness paperboard.
We have been certified by the PPA.
We have chosen patterns and colors which
we believe reflect both Italian heritage and
a love of nature.
We opted to use original illustration instead of
photography in order to keep the aesthetics more
It's modern but not pretentious.